10 items that satisfy your love for beige

There is a hate / love relationship with the colour beige. But beige not only…


These beauty products make love come true

When it comes to the day of love, we would like you think of yourself for a…


More than one way to wear a Dior Skirt from Fall 2018

“Don't buy much but make sure that what you buy is good.” ― Christian Dior,…


Let’s binge fringe, A trend

Some say they are an attention seeking accent, we say it is the playful extra…


A gallery night co-hosted by IRMA for Dior

From left to right: Mela Gruber, founder of seven elohim, Jasmin Khezri, IRMAS…


Haute Couture: Six inspiring ideas for your daily wardrobe

What we love about Haute Couture is the fine detail each Fashion House comes up…


Surreal eye make-up at the Haute Couture shows in Paris

https://youtu.be/ogbRYw_Qhss During this January’s couture shows the eye is in…


Fashion exhibitions this summer

This summer, cool down inside a museum and visit these fashion exhibitions to…


Travel light: IRMA’s favourite travel beauty products while vacationing

By Rosa von Paucker IRMA travels light when it comes to beauty products and…


Blue summer beauty

By Anna Maria Karstens Blue is our coolest colour association with summer.…