Fashion

More Editorials

How to Style your Painted MAC Denim – The IRMA Way
26. March 2025

This Friday, the 28th of March, we will be in Schönberg in the heart of the enchanting Black Forest, live-painting your MAC Denim at Bertsch department store. A bespoke touch, a seasonal treat — and a wonderful opportunity to make [...]

Laila Neamatalla: A Legacy in Jewellery and Culture
23. March 2025

It was a pleasure to meet Laila Neamatalla and discover her world – a life effortlessly woven from beauty, craftsmanship and the quiet power of heritage. What began as an intimate collaboration with Egyptian artisans has blossomed into a refined, [...]

MORO CONCEPT: Where Design, Hospitality & Art Converge on Rue Yves Saint Laurent
06. March 2025

Some places captivate before you even step inside. MORO CONCEPT is one of them. A mid-century whitewashed façade, punctuated by bold Helvetica lettering, stands strikingly against the Marrakesh light, instantly drawing you in as you stroll down Rue Yves Saint [...]

Stripes & Crafts
03. March 2025

When Randall Bachner and Nicholas Minucchiani arrived in Marrakesh in 2013, they weren’t just moving to a new city; they were stepping into an entirely new way of life. Leaving behind their careers in fashion photography and music, they immersed [...]

The making of IRMA
26. February 2025

Many people are curious about IRMAS WORLD—who we are, what we do, and where the name IRMA originates. This question came up most recently in a podcast interview with Jasmin Khezri, the founder of IRMAS WORLD. At the heart of [...]

Jasmin Khezri Collection & MAY 19 at the Art Cubus of Chesa Perini
23. February 2025

After a vibrant weekend in Engadin, we take a moment to reflect on the success of our recent Pop-Up in one of the region’s most breathtaking art locations. We were thrilled to present the Jasmin Khezri Collection alongside MAY19, the [...]

Engadin Pop-Up
16. February 2025

May19 and Jasmin Khezri Collection Present Exclusive Pop-Up at CUBE CHESA PERINI in S-chanf S-chanf, Engadin – February 21-22, 2025 This February, during the illustrious weekend of NOMAD and The ICE St. Moritz, the worlds of fashion and artistry will [...]

Spring Forward: How to Style the New Season—Even When It’s Still Winter
14. February 2025

The winter blues are real—and so is that urge to swap heavy knits and sombre hues for something lighter, fresher, and distinctly spring-like. Yet, the chill lingers, and the days still carry that wintry, slate-grey mood. The solution? Embrace spring [...]

Jewellery with a story – the magic of vintage pieces
11. February 2025

Eva Green once said, “All my jewellery has a story” and isn’t that what makes it truly precious? A piece of jewellery without a story is like a book without words – beautiful but lacking in soul. This season, let’s [...]

Valentine’s Wish List – Where to Go & What to Wear
09. February 2025

This Valentine’s Day, treat yourself to a gift that goes beyond flowers and chocolates – an unforgettable getaway for you and your love. Travel is the ultimate way to bond, and we’ve handpicked five unique destinations perfect for a romantic [...]

February Vintage Fashion & Interior Sale
01. February 2025

New year, new inspirations—refresh your wardrobe and home with carefully curated finds. This week, we invite you to our exclusive Vintage & Interior Sale at Stephanie Thatenhorst’s showroom in Munich. Together with Art Director Carolin Sangha, we have hand-selected a [...]

Fashion Week Fatigue: The Love-Hate List
28. January 2025

While we adore the magic of haute couture, we sometimes find ourselves questioning the repetitive spectacle of fashion weeks. We love fashion and the magic it brings, so here’s our take:   1. NO: Haute Couture in January? Too cold [...]

Pierre Frey at Paris Decó Off
17. January 2025

Paris Déco Off wouldn’t be complete without a visit to one of France’s most storied textile houses. This season, Pierre Frey takes centre stage across the city, with each of its four showrooms – Braquenié, Thorp of London and Zuber – [...]

IRMA’s 2025 Fashion Do’s and Don’ts
08. January 2025

Taste is, of course, subjective, but our editorial team gathered to reflect on what they’re eager to try this year and what they’re ready to leave behind. Share your personal fashion Do’s and Don’ts with us!   DO’s   BUILD [...]

Perfect Gifts, Just in Time!
11. December 2024

As the festive season approaches, we’ve handpicked a selection of unique gifts to make your holiday wishes come true—right on time for the celebrations. Order Now for Holiday Delivery: Ensure your celebrations are adorned with charm! Place your order by [...]