Fashion

More Editorials

Popping up at Artcurial
02. May 2023

For our Spring/Summer presentation, we teamed up with the French auction house Artcurial at the Hofgarten in Munich. One of my favourite locations, not only because of the beautiful garden, but also because of the galleries in the area, and [...]

IRMA’S Book Launch Party
31. March 2023

Last week a few friends of IRMA celebrated the launch of Jasmin Khezri’s new book “IRMAS WORLD – Stilvoll in allen Lebenlagen“, published by Callwey, at the Tory Burch store in Munich. It was an evening not only to launch [...]

Les Petites Vestes Tales
25. March 2023

Our capsule collection of Petite Vests is growing. From time to time we will add a limited number of these classic jackets to our online shop. They are limited because they are all made with vintage and archive fabrics from [...]

Rose time
23. March 2023

Our Editor at Large Zoe Stefanie Warncke (wearing Coperni) has found her favourite flower for the season almost everywhere. Not only is she a big fan of Magda Butrym’s latest summer collection, which features roses on bags, tops and shoes, [...]

The world of Fortuny®
07. March 2023

Wearing a Fortuny® manteau or dress is something different. That is what Marcel Proust described beautifully in his book À la recherche du temps perdu, where he wrote „The Fortuny gown which Albertine was wearing that evening seemed to me [...]

B & W, now & then
03. March 2023

B & W dress by Mara Hoffmann, flower dress by Loewe and crisp white shirt by Valentino.   White is the colour for spring and it’s here to stay until winter, which was made official when Prada recently showed their [...]

Pearly
23. February 2023

Pearls are magical. Perhaps it is because we associate pearls with the deep blue sea, or perhaps it is their pure appearance: they are bold and fragile at the same time, they reflect, they shine and they leave their mark [...]

Spring collection inspired by modernist interiors
21. February 2023

Mid-century Italian interior design, known for its bold and colourful use of pattern and texture, was the inspiration for our latest summer collection. Its vibrant aesthetic can be seen in clothing, accessories and home décor. Browse through this eclectic design [...]

Cross-seasonal knits
19. February 2023

Here comes our edit of knits to take you from winter to spring, with the season’s new colours and handmade with organic cotton wool to keep you comfortable. Wear them all year round, they are soft enough to wear on [...]

Not just today, dear Valentine
12. February 2023

Chocolate boxes and flower bouquets for Valentine’s Day, why not? But why only on this day and why only for lovers? Let’s change things up a bit and use this day as an opportunity to treat yourself and your loved [...]

Last seasons, new season & the classics
26. January 2023

Thinking about sustainable fashion starts when you rethink your wardrobe for next season. Take advantage of choosing pieces that will work well for next season and may even become a signature piece from your favourite brand. We have selected items [...]

The denim style edit
16. January 2023

In our last sale week (until 29 January), we select our best sale pieces to suit your personal denim style. Mostly tops from our autumn collection with a selection of accessories, bags and shoes to create an effortless look perfect [...]

Fashion now! New shapes & techiques
14. January 2023

The proportions of fashion are about to change. The many different techniques and artificial intelligence are inspiring designers to create new designs and products and make them with craftsmanship. Check out these designers, commercial or not, all taking design to [...]

End of Season sale
05. January 2023

This is our first sale of the Jasmin Khezri Collection since our launch two years ago. We want to give you, the reader of IRMASWORLD, the opportunity to buy the few pieces we have left from Autumn/Winter 22/23. The number [...]

Alpine & après
27. December 2022

Skiing has never been as fashionable as it has been lately. Whether it’s collaborations like the one by Pucci & Fusalp, who celebrated their signature pattern just before Christmas at the Paradiso Mountain Club in St. Moritz, or the après-ski [...]