Striped T-Shirts call for summer at the Nordic Sea
How to get in the mood for a holiday break? Get a fresh breeze of air near by the sea, … →
Browsing: Fashion
The painted bag
This summer we will not only carry our favourite totes and baskets to the beach but make a statement with … →
Day clutch. How to carry your things in the most nonchalant way.
A clutch is probably not the most comfortable thing to carry your belongings around. You need your hand or a … →
Be a hat person this spring
Our Editor at Large has an un going love affair with hats, here she tells us why. Up until the … →
Copy the French Girl: hand-painted basket by IRMA
Remember the image of Jane Birkin, wearing a T-Shirt and jeans, with a straw basket in her hand, walking down … →
How to wear the trickiest colour which always comes up in spring: Yellow
Some observations First, Yellow requires another strong colour to stand up against. Think of a colour that makes yellow look … →
IRMA´S Dressing room is our contribution to sustainable Fashion
Lately most of us talk and think a lot about sustainable fashion. Which brands are clean and how many more … →
A T-Shirt: an homage to Karl Lagerfeld
I remember when I was working as an Art Director for the German edition of Marie Claire and Karl Lagerfeld … →
Make Tie-dye look smart
Tie-Dye never dies and lives especially a revival often in designer’s spring summer collection. Why is that? Because we are … →
International Women’s Day!
Yes, shout out, it is International Women’s Day and who would have thought in 2010, when we came up with … →