Fashion

More Editorials

Jasmin Khezri Collection Fall 2022
27. August 2022

We are proud to present our latest autumn line, the second season of the Jasmin Khezri Collection, which continues the our established values and ideas of sustainable and slow fashion. It’s all about shapes and colours, inspired by Jasmin’s (IRMA) [...]

Summer jewellery
22. August 2022

Begüm Khan There’s nothing more summery than wearing big bugs on tanned skin. Nature and Eastern mysticism are the themes of the designer, made in Turkey.   Lizzie Fortunato Lizzie Fortunato by twins Elizabeth & Kathryn Fortunato offers high quality [...]

Three-hour shopping in Lisbon
15. August 2022

A short afternoon of shopping in Lisbon is always full of new inspiration as you walk through the streets. A great mix of craft shops and traditional manufactures as well as new concept stores make for a perfect afternoon of [...]

Vintage & current
09. August 2022

Not only because of our latest Instagram account @RMAarchive, but because of our love for vintage clothing and accessories in general, we produced an editorial that mixes our current summer collection with favorite vintage pieces (available at @IRMAarchive). Read IRMA´S [...]

Holiday Shop
07. August 2022

Just in time for the holidays or in between, we invite you together with the Munich concept store Britta Peters to our Holiday Shop this Tuesday to Thursday afternoon (9. – 11. August) from 11:00 to 17:00. Refresh yourself with [...]

LUTZ MORRIS, no sizing, pure artisanship, made in Germany
26. July 2022

I met Tina Lutz many years ago in New York at Cristy Turlington’s birthday party. At that time Tina was co–founder of the women’s ready–to- wear line Lutz & Patmos focusing on luxury knitwear. I’ve always liked her effortless yet [...]

Vintage & Preloved from our archive
16. June 2022

What today seems to be en vogue has been always in style by women with true elegance and grace, Vintage fashion. Muses, countesses, rock stars and It-Girls of all times craved vintage fashion. Vintage is not only a fashion statement, [...]

A dose of southern France
10. June 2022

There are few places in the world that are as diverse and inspiring as the South of France. Legendary hotels, great art, secluded bays, great restaurants and bars and always exciting biographies of people from all over the world who [...]

Team IRMA’S favourite summer pieces
30. May 2022

Last week we had a pop-up presentation at the Odeeh B7 store in Munich, where Jasmin Khezri, the designer and founder of the eponymous brand, presented her collection together with part of her team. Everyone has chosen their favourite outfit [...]

Sisley x Jasmin Khezri Collection
26. May 2022

This week, IRMASWORLD, in collaboration with French skincare and beauty brand SISLEY, Paris, hosted a very special event at the ODEEH B7 store in Munich. The idea was to combine fashion and beauty in a very special and fun way. [...]

Milano summer guide
14. May 2022

Last week we hosted a presentation for Plan C and jewelry brand Aliita at our Munich home. While Plan C founder Carolina Castiglioni and Alita’s Cynthia Vilchez Castiglion presented their collections, we chatted about their favorite things to do in [...]

The mini bag
10. May 2022

How mini a bag can be? This trend is not about carrying it all, it is all about size and it will be micro mini this season. A large basket is becoming a mini bag and a cross body will [...]

Denim love
05. May 2022

After loungewear comes denim. This summer we still like to keep it simple with our edit of favourite denim styles and accessories. Denim, whether flared, boot cut low-or high rise, mum, or dad, no longer skinny, you name it We [...]

Mother’s Day Edit
03. May 2022

It shouldn’t just happen on that one day, we like to give presents to our mother every day. Shop our small edit of selected gifts for your mother and order today, then you will receive a special gift-wrap until Mother’s [...]

The art of window display
23. April 2022

The cities need a new wave, something that inspire us, something that you like to check out.  Just like before online shopping took over. We think that window design should get a new focus to be entertaining and fun again. [...]