Fashion

More Editorials

New seasons: thoughts and ideas
02. September 2025

With every new season comes the desire to reflect, to reimagine, and to dress in ways that echo both comfort and confidence. For Autumn/Winter, Jasmin Khezri invites us into her world. Jasmin Khezri: This season, I wanted to focus even [...]

IRMA & GRETA Dirndl: designing this year’s Bavarian Tracht
29. August 2025

We have created two different dirndls inspired by traditional Bavarian costume-making and alpine craftsmanship. They will put you in the mood for this year’s Oktoberfest or a weekend in the Bavarian countryside. As you may already know, the Jasmin Khezri [...]

Last Archive Pieces
19. August 2025

Season’s end calls for a little treasure hunt. We’ve opened our archive to release the final one-of-a-kind pieces from our last collection—each in a single size, each at a very good price, and all ready to be loved now and [...]

Algarve Pop-Up
10. August 2025

OUR POP-UP HAS ARRIVED IN THE ALGARVE From Estoril to Comporta, our summer pop-up shop welcomed old and new friends alike to explore the latest Jasmin Khezri collection. Between ocean breezes and evening light, our pieces found their way into travel wardrobes [...]

IRMAS Holiday Wardrobe Edit
07. July 2025

A playful guide to what to pack — or perhaps, leave behind. From IRMA’s sketchbook straight into your suitcase: these carefully curated holiday wardrobe ideas are inspired by this season’s standout looks and key pieces from the Jasmin Khezri Collection. [...]

Holiday Looks – From Then to Now
25. June 2025

There’s something wonderfully effortless about dressing for the holidays. Perhaps it’s the sun-softened mood, the slower rhythm of the days, or the fact that so little is truly needed – just a few pieces that travel well and make you [...]

Table – Art – Style. The Pop-up at Rosewood Munich
27. May 2025

TABLE, ART AND STYLE AT ROSEWOOD MUNICH A Pop-Up by IRMASWORLD This week, IRMA invites you to step into a world where beauty lies in the ritual, and style is found in the smallest of details. Set within the historic [...]

FRIDA, THE BRAND – Fine Clothing by Daiana Giorgi
23. April 2025

There is no such thing as coincidence at FRIDA . Every rail, every still life holds a story—curated, not collected. Daiana Giorgi, founder of the eponymous concept store in St. Moritz, never refers to her treasures as “vintage.” Instead, she [...]

The IRMA Guide to Art Fair Dressing
10. April 2025

How the Art World became the true style heroine Weren’t we once enchanted by fashion shows, only to find ourselves now slightly fatigued by them—especially when hosted by those once-beloved maisons? Even more tiresome, perhaps, are the characters lingering in [...]

Three Women, One Collection – Styled Their Way
01. April 2025

For the Spring/Summer ‘25 collection, we invited three creative minds to interpret their favourite piece through the lens of their own unique style. The result? A celebration of individuality—bold, beautiful, and refreshingly distinct. Let us introduce you to the women [...]

How to Style your Painted MAC Denim – The IRMA Way
26. March 2025

This Saturday, the 27th of September, we will be in Passau, live-painting your MAC Denim at Trends fashion store. A bespoke touch, a seasonal treat — and a wonderful opportunity to make your denim truly your own. We’ll be there [...]

Laila Neamatalla: A Legacy in Jewellery and Culture
23. March 2025

It was a pleasure to meet Laila Neamatalla and discover her world – a life effortlessly woven from beauty, craftsmanship and the quiet power of heritage. What began as an intimate collaboration with Egyptian artisans has blossomed into a refined, [...]

MORO CONCEPT: Where Design, Hospitality & Art Converge on Rue Yves Saint Laurent
06. March 2025

Some places captivate before you even step inside. MORO CONCEPT is one of them. A mid-century whitewashed façade, punctuated by bold Helvetica lettering, stands strikingly against the Marrakesh light, instantly drawing you in as you stroll down Rue Yves Saint [...]

Stripes & Crafts
03. March 2025

When Randall Bachner and Nicholas Minucchiani arrived in Marrakesh in 2013, they weren’t just moving to a new city; they were stepping into an entirely new way of life. Leaving behind their careers in fashion photography and music, they immersed [...]

The making of IRMA
26. February 2025

Many people are curious about IRMAS WORLD—who we are, what we do, and where the name IRMA originates. This question came up most recently in a podcast interview with Jasmin Khezri, the founder of IRMAS WORLD. At the heart of [...]