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Fabian Freytag – the Art of the Unexpected
07. February 2025

At the end of February, two eagerly awaited events take place in St. Moritz: the NOMAD design festival and the International Concours of Elegance – the I.C.E., where you can see priceless vintage cars on the frozen lake. The Grace [...]

Pierre Frey at Paris Decó Off
17. January 2025

Paris Déco Off wouldn’t be complete without a visit to one of France’s most storied textile houses. This season, Pierre Frey takes centre stage across the city, with each of its four showrooms – Braquenié, Thorp of London and Zuber – [...]

Form follows passion
03. December 2024

When I teamed up with Swedish ceramic artist Beatrice Pedersen, I was inspired by her way of distilling visual ideas down to their essence. We met in 2019 and collaborated on a plate project, where she made ceramic plates and [...]

Celebrating the Holiday Season at IRMA’s Christmas Market
29. November 2024

This festive season, we’re delighted to return to the elegant Rosewood Munich for our curated Christmas market featuring IRMA and friends. Explore a delightful mix of new arrivals and timeless favourites from the Jasmin Khezri Collection, including handcrafted knits, thoughtfully selected [...]

Maison Pierre Frey – Fabrics or the Outdoors
07. August 2024

Since the beginning of our Jasmin Khezri ready-to-wear collection, we have collaborated with La Maison Pierre Frey to create jackets and vests. Most of them are reversible and, more recently, some have been designed specifically for outdoor use. These fabrics [...]

Copenhagen: pre 3daysofdesign
08. June 2024

If you are only in Copenhagen for a short time and need a quick guide to the city’s design walks and gallery visits, here are the things you can do in between or when you need a break.   BEAU [...]

Morning Flow at Rosewood Munich with Conny Lehmann
11. May 2024

One of the highlights of the Rosewood Pop Up, where we presented our collection, was a yoga class with Conny Lehmann. A qualified yoga teacher, Conny studied sports before discovering the practice of yoga during her pregnancy in 2005. She [...]

Salone – What to wear and where to go
11. April 2024

IRMA opens her calendar of invitations for the Salone del Mobile in Milan next week. Be prepared and pack your outfits to match the event. The most important thing is to be effortlessly chic and comfortably cool as you walk [...]

A pre-guide for the Salone del Mobile 2024
09. April 2024

Navigating in and out of Milan for the Salone del Mobile and Fuorisalone poses a challenge, especially considering the high hotel prices. However, it’s worth preparing beforehand to maximize your experience, even if you only have a single day. To [...]

Spring Fatigue is not an option
15. March 2024

With these three bedding ideas, your dreams will be sweet and you will wake up full of energy. We spoke to the design team at Bella Notte, a Californian bedding company that works with naturally dyed fabrics and small-batch collections. [...]

Pierre Frey Creative Talk with Catherine Pierlovisi
08. February 2024

Following the Maison &Objet fair in Paris, we paid a visit to Maison Pierre Frey located at rue de l’abbé Groult, where a vibrant atmosphere envelops the team as they work on current collections and craft mood boards for forthcoming [...]

Bow time
09. December 2023

Perhaps no shape in fashion is as divisive as the bow. Some bows suggest chic girlishness, some prep style, and some immediately conjure up a brand like Chanel. But whatever the connotations, the bow is a silhouette that carries a [...]

It’s getting cold outside Gift Guide
03. December 2023

Winter has finally arrived in full force and our city is blanketed in snow. The perfect time to find our handpicked gift guide for the person you want to treat this holiday season. It could not be easier with our [...]

Christmas wreath making by IRMA
23. November 2023

This is the time of year when everyone gets creative with their Christmas decorations. Think of garlands, ribbons, candles and of course a fresh mixed green wreath with pine or conifer. It is not necessary to make your own wreath, [...]

Kelsey Barrett: The Herbal Life Changer. Part 2
23. October 2023

Now that we have learnt from last weeks chat with Kelsey Barrett how important it is to integrate herbal variations into your daily life to boost your system instead of caffeine and other stimulants, we spoke to her about the [...]