Jasmin Khezri, creator of IRMA and founder of IRMASWORLD:
Jasmin Khezri is the creative mind behind IRMA and the founder of IRMASWORLD, a digital multichannel lifestyle and entertainment platform. Raised in Germany, England, and France, Jasmin studied at the prestigious Parsons School of Design and became a leading art director in Europe. She gained recognition for her unique illustration style and established IRMA as a renowned brand. Her client list includes prestigious brands such as Louis Vuitton, Rolls-Royce, and Prada.
Jasmin’s brand has expanded to include the JASMIN KHEZRI COLLECTION, a prêt-à-porter line influenced by contemporary art and sustainability. Additionally, Jasmin ventured into corporate publishing, offering her expertise in curating and writing magazines that align with companies’ values and visions.
IRMASWORLD – THE MAGAZIN
IRMASWORLD is a multi-channel digital lifestyle and entertainment magazine for the world’s luxury and consumer brands. It serves as a targeted and influential voice in the modern women’s world. Under the IRMA brand, curated discoveries are illustrated, written about and published in prestigious international magazines such as ELLE, Vogue, Glamour, Tatler and on the IRMASWORLD digital platform (www.irmasworld.com), as well as through social media and newsletters. IRMASWORLD has an impressive client list including prestigious names such as De Beers, Condé Nast, L’Oréal, Louis Vuitton, Rolls-Royce and Prada.
With a strong focus on original entertainment content creation, licensing, production, collaborations, advertising and creative consultancy, Jasmin navigates the digital media landscape with expertise and innovation.
JASMIN KHEZRI COLLECTION
In 2021, Jasmin Khezri expanded her brand with the launch of the JASMIN KHEZRI COLLECTION, a ready-to-wear line inspired by contemporary art, illustrations and fabrics. Each piece in the collection is meticulously designed with exceptional quality and a commitment to sustainability. Made in Germany from the finest fabrics, the collection offers exciting designs for everyday wear. It includes shirts, skirts, trousers, reversible waistcoats and jackets, as well as dresses that double as coats, offering versatility and the ability to travel light. Jasmin’s passion for contemporary art and her signature attention to detail shine through in this collection, making it a standout in the fashion world.
Building on her extensive experience as an art director and journalist for renowned magazines, Jasmin Khezri and her team have ventured into corporate publishing. This addition to her portfolio involves curating and writing magazines while maintaining her signature style and aligning them with the values and vision of the client company. This includes working with Sotheby’s International Realty magazine for Germany, where she uses her expertise to create engaging and visually stunning publications. Jasmin’s ability to blend her artistic sensibilities with corporate branding results in compelling content that resonates with audiences. Through corporate publishing, she offers companies a distinctive and bespoke approach to showcasing their brand narratives and engaging their target audiences.
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(Watch this TV interview with IRMASWORLD® founder Jasmin Khezri)