aboutIRMA

Jasmin Khezri

Jasmin Khezri, creator of IRMA and founder of IRMASWORLD:

IRMA is the brainchild and alter ego of successful illustrator, art director and publisher Jasmin Khezri.
Raised in Germany, England and France, Jasmin studied at the renowned Parsons School of Design in Paris and Los Angeles and went on to become a leading award-winning art director in Europe. Besides a successful career in magazines and retail, she became famous for her unique Illustration style and especially for IRMA:
“When I had the idea of creating that iconic illustrated character, I did not have to think twice: IRMA will be her name. My grandmother, Irma, was an inspirational force in my life. She was a muse to her husband, the sculptor Carl Vilz and worked a great part of her life successfully as fashion buying director. IRMA encapsulates and brings to live the virtues of a strong, independent, and modern woman – always ahead of her generation and always with a sparkle in her eyes.”

Jasmin Khezri went on to found IRMASWORLD, a Magazine and Social Media space where curated discoveries are illustrated, written about and published. This was followed by the successful launch of IRMASWORLD the label.

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IRMA
IRMA is both artist and illustrated character created by Jasmin Khezri.
Over the years IRMA columns were published in the largest international magazines and licensed to companies all over the world. IRMA stand for high quality premium and luxury content.