IRMA introduces her New York Travel Guide

Whether it is for the New York Film Festival starting this weekend on the Upper [...]

The flower dress

You will not have to miss any kind of flowers this winter season. Florals will [...]

Beauty sleep’s little helpers

Tired of looking tired in the morning? Try to get enough sleep – between seven [...]

The Anassa Resort & Spa prepares your perfectly for the winter season

Get your mind, body and soul set for winter and visit the Anassa Resort in [...]

A white blouse makes your autumn feel like summer

We found several white blouses that make your tweeds look like an Indian summer. A [...]

Happy Birthday, IRMA – and many thanks for the cake, Silvia!

Silvia Bifaro from salvialimone.com is known for her wonderful food photography and style. On the [...]

Fashion note from Paris

Paris Fashion Week comes to an end and the collections could have not been more [...]

Flowers in new surroundings

Flowers are nice to look at, in beautiful vases or in a lush garden. Being [...]

Getting dressed is so much easier with the right tunes

Video by IRMASWORLD Our contributing DJ Maggy Smiss has put together a music compilation that [...]

Geometric abstractions are my inspiration right now

We love the pictorial language of geometric abstraction, based on the use of simple geometric [...]

The Fashion Week beauty edit

I’m most envious of minimalists. Those girls who stretch a week with three pairs of [...]

Beauty salon cabins are the place to be this autumn

No news, right? Of course autumn is the perfect time to make an appointment with [...]

This Prada jacket is perfect when it gets a little chilly

A jacket is always the first piece of garment I buy in autumn. This year [...]

GUCCI’S ROMAN RHAPSODY

Lovely to see my old friend Mick Rock photographing the latest campaign Roman Rhapsody for [...]

IRMA’s favourite places in Milan – in time for Fashion Week

Milan Fashion Week starts this week and this is not the only reason one should [...]

IRMA x FRANK JUICE for a healthy Monday during Oktoberfest

This year, IRMA celebrates together with FRANK JUICE a healthy way to revive your body [...]

Head to Madrid this autumn and prolong your summer

There is always something going on in the Spanish capital, whether it’s the SUMMA Contemporary [...]

T-shirts with a message

T-shirts have always been a means of communication. Just think of the twin angels by [...]