What to see in Paris now

Sure, it’s Fashion Week, but there are always plenty of reasons to go to Paris, [...]

Street art: When the world becomes your canvas

These days, the most exciting art is often not to be found on the walls [...]

Enamored by Spanish talent

We are looking towards Spain these days and are inspired by some incredible talent, both [...]

How to wear a flowery outfit when it is still cold outside?

Yes, we would love to wear our Marni Flower print dress with bare legs and [...]

Our favourite vintage fashion shops in Milan

If you are in Milan during Fashion Week – or actually any time of the [...]

The best of L.A. with Anna

And the Oscar goes to… All eyes are on Los Angeles today, and we asked [...]

The new see-now-buy-now fashion

It’s fashion week season again, and in a way we know how it works, that [...]

Gucci is taking over most of IRMA’s closet lately

We don’t want to blame Alessandro Michele for his enormous load of creative output, instead [...]

Bejewel your head

What is the next thing to accessorize your head, after sunglasses, earrings and hats? We [...]

Tribal chic by Christina Ioannidou

Greek-born and London-based jewellery and accessories designer Christina Ioannidou is influenced by different tribes and [...]

Books in fashion

We recently introduced some of our favorite coffee table books. And because we had trouble [...]

IRMA’s favorite DIYs

Strolling around the Maison d’Objets fair with our Guest Editor Zoe Warncke in Paris last [...]

The XXL coat

How do you wear the new XXL coat? The cut and feel is almost ready [...]

A New York City Guide – not only during Fashion Week

I met Alexandra Lanzendorf at the DIOR boutique in SoHo, where she is the Ready [...]

The new life of Patricia Field, New York style icon

Patricia Field is one of fashion’s greatest visionaries. The legendary boutique owner, stylist and costume [...]

MUST SEE in New York during NYFW

All eyes are on New York for New York Fashion Week. Here’s what you shouldn’t [...]

Finally some milkshakes that remind us of our favorite fashion?

Most New Yorkers are still into kale smoothies and raw juices while we thought we [...]

More than skin-deep: A chat with tattoo artist Amanda Wachob

Amanda has the aura of a rockstar. A rockstar you want to be friends with [...]