The new see-now-buy-now fashion

It’s fashion week season again, and in a way we know how it works, that [...]

Gucci is taking over most of IRMA’s closet lately

We don’t want to blame Alessandro Michele for his enormous load of creative output, instead [...]

Bejewel your head

What is the next thing to accessorize your head, after sunglasses, earrings and hats? We [...]

Tribal chic by Christina Ioannidou

Greek-born and London-based jewellery and accessories designer Christina Ioannidou is influenced by different tribes and [...]

Books in fashion

We recently introduced some of our favorite coffee table books. And because we had trouble [...]

IRMA’s favorite DIYs

Strolling around the Maison d’Objets fair with our Guest Editor Zoe Warncke in Paris last [...]

The XXL coat

How do you wear the new XXL coat? The cut and feel is almost ready [...]

A New York City Guide – not only during Fashion Week

I met Alexandra Lanzendorf at the DIOR boutique in SoHo, where she is the Ready [...]

The new life of Patricia Field, New York style icon

Patricia Field is one of fashion’s greatest visionaries. The legendary boutique owner, stylist and costume [...]

MUST SEE in New York during NYFW

All eyes are on New York for New York Fashion Week. Here’s what you shouldn’t [...]

Finally some milkshakes that remind us of our favorite fashion?

Most New Yorkers are still into kale smoothies and raw juices while we thought we [...]

More than skin-deep: A chat with tattoo artist Amanda Wachob

Amanda has the aura of a rockstar. A rockstar you want to be friends with [...]

What does luxury mean to you?

If you are interested in the real world of luxury fashion and the secrets behind [...]

A sporty day in St. Moritz

St. Moritz is the birthplace of winter sports. So let’s have a sporty day in [...]

The beauty of gluttony

Max Strohe has a passion for good produce and innovative cuisine. We asked him, together [...]

Nightwear all day long

Remember these women who spent their days lounging in a camisole, negligé or just pyjamas, [...]

Cats are in fashion

Yes, there is a welcome back to domestic animals, especially cats this season and we [...]

Bold and beautiful baubles: the new earrings

Tiny studs and delicate hoops will probably always have their place, but if you look [...]