Embracing JeNu, the beauty wand

JeNu Ultrasonic

The market for electronic beauty tools and devices is ever growing, and sometimes it‘s hard to see which ones really make your lives easier and your skin more beautiful. In the age of multi-step beauty regimens, a key concern is about optimal absorption. One tool that promises to help exactly here, is the much talked about JeNu Ultrasonic Infuser, a tiny handheld wand that claims to help our skin better absorb key anti-aging ingredients, and in turn create better and faster results. Using hundreds of thousands of ultrasonic energy pulses per second, the JeNu Infuser helps to push your favorite products deeper into the skin. In addition to plenty of clinical research proving this tool’s effectiveness, it’s also been endorsed by Dr. Sonia Batra, a renowned dermatologist with a practice in Santa Monica, California.

IRMA talked to Dr. Batra who has always stayed her field’s latest advances and state-of-the-art technology. Her skin care recipe calls for skin care devices to be weaved into a regimen in between products. After applying a serum, for example, it is best to take a break and treat the face with a skin care device such as JeNu, which utilizes ultrasonic technology to drive products into the skin. It is a safe, portable beauty tool that offers visible results in a short period of time. Tip: Whether using such a device or not, her advice is to let each product absorb for at least a minute between each layer for optimal absorption.

IRMA: What part of your beauty routine do you enjoy most?
Dr. Sonia Batra: Using a JeNu Ultrasonic Infuser because it is quick and maximizes the benefits of my skin care products.

IRMA: What skincare trend can be ignored?
Dr. Sonia Batra: DIY blackhead removal – I’ve seen trends ranging from glue to Vaseline with saran wrap, and many of these methods traumatize the skin and can lead to infection.  Another trend to ignore is at-home micro needling.  It too can be a source of infection and scarring.

IRMA: What skincare trend should not be ignored? And why?
Dr. Sonia Batra: Double cleansing, which is an Asian method of using an oil-based cleanser followed by a more therapeutic water-based cleanser.  It is a gentler method to remove makeup and sunscreen with the oil-based cleanser (since like products dissolve each other) and allows a “treatment”-oriented cleanser to work better.  I’m also a fan of microfiber cleansing cloths since they are a chemical-free, very effective way to remove makeup.

IRMA: What makes you feel comfortable in your own skin?
Dr. Sonia Batra: I use a lightly-tinted, moisturizer with a zinc-based SPF 30 sunscreen every day, rain or shine.  Living in Southern California, it is like a protective shield so I worry less about sun damage (including wrinkles and discoloration) if I’m outside for one of my kids’ sports practices or stuck in LA traffic.