IRMA’s Agenda: Milan’s Most Compelling Addresses This Salone

Every April, Milan stops pretending to be a normal city. Luxury houses, designers, and fragrance [...]

Abbaye des Vaux de Cernay A Historic Escape. Fifty Minutes from Paris.

In the 19th century, the Abbaye des Vaux de Cernay found a second life as [...]

A Mix of Now & Then

For her latest editorial with Donna Magazine, IRMASWORLD founder Jasmin Khezri turns to what has [...]

The Woman Behind IRMA — In Conversation on the KONFEKT Podcast

When KONFEKT sat down with Jasmin Khezri in London this week, the IRMASWORLD founder was, [...]

Athens for Easter

A precise edit of where to go—when the city slows, and details come into focus [...]

The IRMA way of travelling: how to prepare for a trip.

There is a particular elegance to the way Irma travels—never over planned, yet never unprepared. [...]

Lightweight Travel Skincare

There’s a certain polish to a woman who travels well — and even more so [...]

Cairo – the two quarters to understand the City

To understand modern Cairo, one must understand its two most compelling quarters — and to [...]

A Journey Through the Nile’s Golden Age

Here are six reasons why sailing on the Nile Canopus is so much more than [...]

Immobilia Cairo – The Art of Staying in

Serviced apartments have quietly become one of the most intelligent ways to experience a city. [...]

Where the Valley Feeds the Kitchen

The season is about to change, and soon the Engadin will reveal its beauty with [...]

When a Hotel Becomes a Gallery

London Design Week kicks off this week, and for art and design lovers, there’s particular [...]

Where to now? Travelling in uncertain times

We travel a lot. And like many of you, we have spent the past few [...]

From Winter to Radiance: The Morning Brush That Changes Everything

There is something about the shift towards spring — the light stretching longer into the [...]

Spring at the Newt in Somerset: What Can We Take Away From It?

Did you know that people once used the ink from the ink cap mushroom for [...]

How to Wear the Jasmin Khezri Summer Collection — Now

We cannot wait for summer or our next trip to the Nile, we want to [...]

Little Lao’s Luang Prabang

When it comes to exploring Luang Prabang beyond the obvious, few know the town’s rhythm [...]

New Summer 2026 Jasmin Khezri Collection

This season, the Jasmin Khezri collection celebrates the diversity of summer climates. Whether you are [...]