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Storchen Zürich – The Heart of the City

In Zürich’s Old Town, where the River Limmat glides gracefully past historic facades, the Hotel [...]

Zurich Guide by Spring Concepts

As the Badis open, Zurich instantly transforms into a sun-kissed, summer-ready city. Whether you’re looking [...]

This week’s skincare arrivals

Amid brush strokes and colour palettes, we often find our thoughts drifting toward skincare. As [...]

Janine Knizia: Reinventing Beauty with Purpose

When Janine Knizia pivoted from a high-flying career in fashion to pioneering the next era [...]

FRIDA, THE BRAND – Fine Clothing by Daiana Giorgi

There is no such thing as coincidence at FRIDA . Every rail, every still life [...]

Passalacqua: The Perfect Spring Break on Lake Como

All the reasons to start spring at Passalacqua on Lake Como and what to pack [...]

April Beauty Edit

As the last traces of winter fade, your skin is quietly asking for renewal. Think [...]

IRMAS WORLD – now in print.

There are moments in life that call for a pause — a gentle stepping out [...]

The IRMA Guide to Art Fair Dressing

How the Art World became the true style heroine Weren’t we once enchanted by fashion [...]

Regeneration Retreat for Janine Knizia’s Clean Skincare Launch

When we gathered in the serene hills above Nice to celebrate the launch of Janine [...]

Three Women, One Collection – Styled Their Way

For the Spring/Summer ‘25 collection, we invited three creative minds to interpret their favourite piece [...]

10 Things to Look Forward to at Chiemgauhof, Bavaria

If you’re fortunate enough to live in or around Munich, the newly reimagined Chiemgauhof is [...]

Amalfi Splash

In the land where la dolce vita was born—where cliffs tumble into a cobalt sea [...]

Where Elegance Meets the Red Sea

Meet Jeanne Drotter, the quietly charismatic force behind La Maison Bleue, where time slows and [...]

How to Style your Painted MAC Denim – The IRMA Way

This Friday, the 28th of March, we will be in Schönberg in the heart of [...]

The Open Studio

When photographer Sima Dehghani stepped into our Munich home last summer for a shoot with [...]

Laila Neamatalla: A Legacy in Jewellery and Culture

It was a pleasure to meet Laila Neamatalla and discover her world – a life [...]

Spring Break at Al Moudira

Eight things to fall in love with Tucked away on the West Bank of the [...]

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