Why surfing makes you happy

ALJEZUR/ PORTUGAL: …or anything else that you do at the right place at the right [...]

A summer spritz

COMPORTA/PORTUGAL: Summer is the smell of my skin after going for a swim in the [...]

Hotel Adriatic: First prize of the IRMA Summer Challenge 2015

Rovinj, Croatia: The first price in our Summer Challenge 2015 is a three night stay at [...]

The Summer Travel Challenge

LISBON: Be ready to start IRMA’s summer travel challenge! IRMA will be travelling around Europe [...]

On my way to holiday

???: Where am I going? Can you take a guess from the things I have [...]

Aperitivo Hour

MUNICH: The blue hour is there to enjoy a cocktail or another summer drink in [...]

Vintage Love

MUNICH: After looking at the Pre-Fall and Resort shows, I was sure that when I [...]

How to get started and become a super blogger

LONDON: 10 things to know about becoming insta-famous 1. Before you start you social media, [...]

Win an IRMA beauty set by BeYu

MUNICH: This is your chance to win the unique beauty box from the IRMA Côte [...]

Girls with the chandelier earrings

PORTOFINO: A couple of weekends ago, Dolce & Gabbana showed their Alta Moda collection for [...]

A Good Night’s Sleep

NEW YORK: Don’t we all want to wake up in the morning, absolutely recharged and [...]

Win an original IRMA illustration of your fashionable holiday picture

LONDON: Would you like to give your social media account a new look or your [...]

Acting Big & How to start your own fashion line

BERLIN: Berlin Fashion Week was once again under a lucky star. This time for Berlin-based [...]

Chérie, I want this: green Miu Miu shoes

I love shoes and when I start getting dressed in the morning I always think [...]

I still have some time!

PARIS: “I still have some time!“ Just imagine you can say that to yourself or [...]

Raspberries, a summer must

STUTTGART: There is no better way to begin the day than with a raspberry flavour [...]

IRMA Travel Guide London

LONDON: For me London is one of the most cosmopolitan and diverse places in the world. [...]

The red bag

ASNIÈRES: There are some accessories in my wardrobe that remind me of a special day. [...]