Dream fashion boutiques

With great online fashion retailers, a virtual shopping spree has never been easier. But there is nothing quite like the appeal of browsing, trying on and touching the fabrics. It becomes a complete in-store experience when the boutiques themselves resemble works of art. All over the world, elite architects collaborate with the world’s best designers to create exquisite high-end boutiques. IRMA introduces her favourite dream fashion boutiques.

Gucci_Store_ Montenpoleone_006-2LR

Gucci’s new flagship store in Via Montenapoleone, which was unveiled last fall, is is a space that entices, surprises and feels personal to Gucci. The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials such as marble and cement. Soft elements like velvet armchairs offset harder surfaces and industrial elements. I am especially in love with boudoir character of the jewellery section with its glass cabinets cushioned in red velvet.

01 - Marni Boutique Via Montenapoleone Milan

The Marni flagship store recently moved to a new location at Via Montenapoleone 12. It’s tucked away in a quiet courtyard of a 19th-century building, where some white geometric shapes are an indication that something special lies in wait. Spread over two floors, the boutique brings different geometries, materials and atmospheres together in a harmonious way. It’s a beautiful place rich in contrast and faithful to the playful spirit of the brand. Concrete floors and stark white walls emphasize the colours of the marble inserts and the carpets made up of multi-coloured rectangles.

Photo © Architectural Digest
Photo © Architectural Digest

With boldly graphic faux-bois walls, elaborate chandeliers, quirky mirrors and sinuous sofas, the downtown boutique of jewellery designer Mish Tworkowski is a sparkling showcase for his elegant and ultra-feminine jewellery. This little jewel box of a shop is set on a tree-lined little street and is a must-see when strolling through NoHo.