It all started with the custom chinoiserie wallpaper which founder Lauren Santo Domingo ordered for her first Moda Operandi offline boutique, MODA MADISON, which looks more like a private wish-to-live-in apartment than a fashion shop.
As Lauren Santo Domingo is known for her elegant style and beautiful residences on both sides of the Atlantic, it was only a matter of time that a chic artisan tapestry manufacturer would team up for a very elegant co-op, a silk kimono in a De Gournay print.
Now you can blend into your bedroom with your silk gown when striding past the covered tapestry walls or just take your favourite pattern with you outside on the street, combining the silk kimono with your favourite pair of jeans.
Tapestry has its origin in China, when embroidered silk panels decorated walls of the gentry until they switched to finest paper. Frankly today it’s still extravagant to decorate your home with hand-painted wallpaper (if it’s not your 3-year-old nephew’s work) – but let yourself be inspired by the spirit of those wallpapers, during chic plain walls or interiors with fair-faced concrete.
De Gournay specializes in reproductions of historic prints or even scenes, particularly 18th-century Chinoiserie and 19th-century French designs which make you dream and which turn your home into a castle.
While the brand stands for bespoke and tailored designs, the ModaOperandi concept is equally unique. They procure and photograph designers’ entire collections right off the runway, making the pieces available for purchase that retail buyers might not order and delivering them to clients at the same time that stores accept their own shipments.
Both luxe brands fit together perfectly. So maybe there will be a spot for a tiny piece of mural in the De Gournay way, on your walls or in your dressing gown.