Art is the center of communication these days and we are happy to see that visual artistic talent is well noticed and becomes a tool of communication. That way, for many artists, both well and unknown, art becomes a tool to express themselves and to help a brand (mostly luxury) to stand out and be individually artistic.
For example, Hermès cooperated with the well-known École Nationale des Arts Décoratifs (ENSAD) in Paris. The students were asked to design a foulard and they where free to translate the subject of nature as they felt like. Lyon-based artist Marie Bonnin won the competition. Her design was printed for the latest foulard collection. And what a beautiful idea to wear a classic foulard, designed by a fine, up-and-coming artist.
The French champagne house Ruinart is still keeping us in suspense, revealing their new cooperation with the French artist Jaume Plensa on February 28th in Paris at the École Nationale Superieure des Beaux-Arts. Until then the artist work will be a secret. The champagne house is known for artist cooperations that perfectly match their exquisit taste.
This year at the Salone del Mobile in Milan (April 4–9) Nymphenburg porcelain will show their famous limited edition of porcelain figures of the Commedia dell’Arte (from 1759/60) dressed by famous fashion designers. In 2008, 16 well-know international fashion designer dressed up the famous figurines originally modelled by Rococo sculptor Franz Anton Bustelli in a spectacular limited edition. We especially like the design by Pascal Millet from the French Design house CARVEN (see slider) and the combination of traditional manufacturing with todays prêt-à-porter design gives this traditional Bavarian porcelain manufacturer a modern twist.
Beauty companies are also part of the art world. La Prairie is teaming up with Art Basel this summer, offering visitors a private beauty spa where they can refuel their looks while watching the show. And isn’t it all about look and feel?