Eye and brow make-up essentials are on a rise while wearing a face mask the last weeks. The lip stick goes back in line and we want to put all the emphasize on a beautiful eye make-up.
We asked Munich based make-up artist Horst Kirchberger to create 5 eye make-ups that make an impression for your next party, event, wedding ceremony or just to look pretty when riding the tube.
All you need to know to create an eye make-up matching your favourite IRMA face mask
IRMA: What is the best base to start an eye make-up
HORST KIRCHBERGER: Always start with your make-up and actually apply it first on your cheek bone and work towards the eye for a natural blend. Only then you see if and how much concealer you really need.

IRMA: Is there a trick to bring more focus on the eye?
HORST KIRCHBERGER: Yes, you need to get the area under the eye even, smooth and naturally high lightened.
IRMA: How about the eyebrows?
HORST KIRCHBERGER: The eyebrows are extremely important. Brush them first into shape and you might want to cut some fine hair to even out the shape. Once you create a clean brow take a hair colour brow pencil and create an arch, fill out gaps and emphasize their natural shape.

IRMA: How can you go wrong with your brows?
HORST KIRCHBERGER: Today, most women are influenced by a beauty ideal from Instagram and everyone wants dark unnatural, super curved browns. Keep in mind that the eyebrow has to match you type and never use too dark of an eyebrow pencil, it will always look too harsh.

IRMA: Let’s talk about eye shadow. For these make-ups we wanted to match the face mask with the colour and overall look. All your eyeshadows have a very high pigmentation and seem to be ideal for a little bit of an exaggerated look.
HORST KIRCHBERGER: Depending what you like to achieve, use the colour intensity you like, by adding more colour with a brush. Always start from the inside of the eye and work towards the outside.
It is almost like painting, using light and creating depth and contrast to underline the benefit of your eye shape. For example, narrow sitting eyes need to focus on the outside to make the eyes look further apart.
You can also use concealer and highlighter on the inside, upper lid to create more light .
IRMA: We used a lot of orange, pink and coral eye shadow. How do you work with these colours so that it does not look as if you had cried all night long?
HORST KIRCHBERGER: Add darker shades of eye liner to frame the eye, so there is contrast and the eyeshadow sits in place.

IRMA: Is there another trick to lighten up the area around the eye for a fresher look.
HORST KIRCHBERGER: Yes, always use highlighter on the top of your cheekbones, especially when the other half of the face is covered. Like this you create a natural glow that gives you a very awake fresh look.
All products used for Greta’s eye make-up are by Horst Kirchberger
Greta wears Face Masks from the IRMA SUMMER 2020 Collection, available in our shop or at Loden Frey Department store in Munich.


Thank you to our team
Make Up Artist: Horst Kirchberger
Photographer: Jasmin Khezri
Beauty Editor: Susanne Mayr
Styling: Dagmar Murkudis
Model: Greta @Vivamodelmanagement