When we planned our first pop-up in Greece, we wanted it to reflect what IRMASWORLD stands for — thoughtful design, craftsmanship, and a slower, more personal approach to luxury. The One&Only Aesthesis on the Athens Riviera offered exactly that: a calm, elegant setting where guests could discover creativity in a relaxed way.
Over three days in late October, our curated pop-up brought together a group of Mediterranean brands that share our values. Among them were Anthologist by Andria Mitsakos, known for sculptural jewellery; Amalthea by Lara Livanos, with its handwoven cashmere pieces from Nepal; Kalopsia by Elina Vassilaki, presenting contemporary Greek ceramics; and Secret Garden Athens, whose floral work added natural texture and colour. We also introduced pieces from our Jasmin Khezri Collection, designed for everyday sophistication and travel.
The opening cocktail took place on the evening of 23 October and set the tone for the weekend. Guests gathered on the terrace overlooking the sea, meeting the designers and exploring the collections. The atmosphere was easy and welcoming, with conversations flowing between art, fashion, and design.
Throughout the event, the pop-up space became a meeting point for ideas and exchange. Guests were interested not only in what was on display but in how each piece was made. Designers explained their methods and materials, from the texture of handwoven cashmere to the glaze of ceramics shaped in local studios.
For IRMASWORLD, slow luxury means valuing craftsmanship, sustainability, and longevity over trends. Each item in the pop-up was crafted with care and designed to last, The One&Only Aesthesis proved the ideal location: its refined architecture and understated design complemented our concept perfectly.
The feedback was extremely positive. Guests appreciated the intimate format — small, curated, and personal — and many commented on how refreshing it felt to experience luxury in a setting that encouraged time and attention rather than urgency. It was also an opportunity to connect international visitors with Greek makers and designers, highlighting how much creativity the region has to offer.
As the weekend came to an end, we were proud to see how naturally the IRMASWORLD approach fit into the One&Only environment. The collaboration reinforced what we believe in: that luxury experiences can be both inspiring and relaxed, focused on quality and context rather than scale.
The Athens pop-up marks the beginning of a new series of curated IRMASWORLD events that combine travel, design, and storytelling. Each one will continue to explore the same idea — that modern luxury is not about speed or excess, but about connection, authenticity, and a sense of place.
