Not new, but always soft and charming: Yellow and pink

Pink is a colour that becomes even nicer and tender when you add sunshine yellow to it.
Pink is a pale red colour that is named after a flower of the same name. It was first used as a colour name in the late 17th century. According to surveys in Europe and the United States, pink is the colour most often associated with charm, politeness, sensitivity, sweetness, childhood, femininity and the romantic.

It is associated with chastity and innocence when combined with white but associated with eroticism and seduction when combined with purple or black.


Left: Prada Summer 2021, a painting by Helene Frankenthaler, our latest yellow IRMA pouch, Isabel Marant, Etoile Summer 2021.


Yellow is present in some of the oldest paintings dating back to ancient Egypt and ancient Rome — it can even be found as far back as prehistoric times featured in cave paintings.
The yellow sun has been worshipped by countless religions with numerous sun gods wearing yellow as representations of it. Because of its associations with sunlight, yellow is often seen as a warm colour, accounting for the connotations with happiness and optimism.

The combination of these two colours yellow & pink can just only provoke all positiveness to art, an outfit or any object and adds to a cheerful mood no matter if it is a rainy day .

We edited our most favourite yellow/pink combinations which also match perfectly to our latest sunshine pouch, available here.


Dries Van Noten, RTW Spring-2021. © Viviane Sassen


MOTHER, springG 2021 RTW.



KWAIDAN Edition spring 2021 RTW. © Lea Dickely



Isabel Marant, Etoile. Spring 2021.