Photo by Giuseppe Nucci, The New Traditional, gestalten 2020

It is about time to dedicate life to craft. At least that is what a younger generation is about to do right now. Whether it is sewing face masks, coming up with creative food-to-go concepts or home-made bread baking.

Modern life seems to be less manual, which brings traditions at risk to disappear. But the more they seem to vanish, a group of young talented craftsmen are taking this heritage to the next level, and maybe that is also the one good thing Corona is responsible for: to slow down, to start something new.

The book The New Traditional by publishing house gestalten and BESIDE introduces you to a new way of living your life by a kind of work that has meaning and passion to follow.

From the female free divers of South Korea to the Spanish industrial designer repurposing PET bottles with a traditional artisan edge, individuals across the world are dedicating themselves to preserving and reinventing crafts on the edge of extinction.

Through either breathing new life in Greenlandic weaving or adding a fresh voice to specialist sake making, The New Traditional is an ode to devoted craftsmanship, that might be also an inspiration for a new way of life, or at least something we should rather consume in the future.

LOOKING FOR A NEW JOB:

TATTOO ARTIST:

The most authentic, traditional Tattoo Artist in the world, Whang-Od Oggay is the last traditional tattoo artist from the old generation in the Kalinga region in the northern Philippines. This international acclaimed tattooist has single-handedly ensured the survival of her generation’s art for the next generation. Photo by Fred Wissink, The New Traditional, gestalten 2020.

DESIGN:

The Spanish industrial designer Alvaro Catalan de Ocón combines modern industrial processes with traditional artisanal techniques to take both beyond their limitations and create a green kind of craftmanship. Photo by Erea Azurmendi and Adrian Cano, The New Traditional, gestalten 2020.

FARMER OF A KIND:

FARMER OF A KIND:
Sheep herders – how beloved centuries – old traditions of rounding up sheep in Europe bring communities together. Photo by Rebecca Stumpf, The New Traditional, gestalten 2020.

CATERING:

Come to the table, return to the source. Jeim Denevan, the creator of Outstanding in the Field – which brings the entire table to the farm- wants to make you a little uncomfortable (and give your food a lot more meaning). Photo by Simone Anne, The New Traditional, gestalten 2020.

ILLUSTRATION ARTIST:

Remaking the world by one globe at a time. How Peter Bellery’s London Globe making workshop strives to carry on a tradition that nobody even noticed had gone missing. Photo by Sebastian Böttcher, The New Traditional, gestalten 2020.

 

 

The New Tradional, gestalten & BESIDE