It is about time to dedicate life to craft. At least that is what a younger generation is about to do right now. Whether it is sewing face masks, coming up with creative food-to-go concepts or home-made bread baking.
Modern life seems to be less manual, which brings traditions at risk to disappear. But the more they seem to vanish, a group of young talented craftsmen are taking this heritage to the next level, and maybe that is also the one good thing Corona is responsible for: to slow down, to start something new.
The book The New Traditional by publishing house gestalten and BESIDE introduces you to a new way of living your life by a kind of work that has meaning and passion to follow.
From the female free divers of South Korea to the Spanish industrial designer repurposing PET bottles with a traditional artisan edge, individuals across the world are dedicating themselves to preserving and reinventing crafts on the edge of extinction.
Through either breathing new life in Greenlandic weaving or adding a fresh voice to specialist sake making, The New Traditional is an ode to devoted craftsmanship, that might be also an inspiration for a new way of life, or at least something we should rather consume in the future.