London Fashion Week

A fashionable London City Guide

London Fashion Week is over and IRMA opens her scrapbook with all the places…


The new see-now-buy-now fashion

It's fashion week season again, and in a way we know how it works, that…


Gucci is taking over most of IRMA's closet lately

We don't want to blame Alessandro Michele for his enormous load of creative…


Bejewel your head

What is the next thing to accessorize your head, after sunglasses, earrings…


Traditional Couture, a book

FROM TOP LEFT TO BOTTOM RIGHT: ERDE; #LFW SUMMER 2016, an inside spread of the…


Just love this dress

IRMA wears a trouser suit by Emilia Wickstead and bag by Anya Hindmarch, shoes…