A fashionable London City Guide


London Fashion Week is over and IRMA opens her scrapbook with all the places she loves to visit when in town. Which designer she imagines to wear next season or maybe already now, like for example the autumn/winter Burberry collection that was shown during the spring/summer 2017 shows and that was for sale the next day for everyone who wanted to get the look straight away.


You will find materials, wallpaper and all kinds of interesting objets trouvé when you enter his interior boutique on Walton Street.  Maybe a new wallpaper for your dressing room?

IRMA will wear Anya Hindmarch.


Tucked away in a tiny corner behind busy Oxford Street is this charming little flower shop in the middle of chic Mayfair. It will inspire you to change the flowers in your apartment as often as your daily dresses.

IRMA loves red Chrysanthemums to a red Erdem dress.


Could there be a better combination than fresh crab sandwiches and delicious cocktails? We think it is the perfect blue hour place, especially when standing on the street sipping your gin & tonic while watching busy Bond Street around the corner.

Mary Katrantzou would be our choice for aperitivo time.


This former sports club is the place to be for lunch, especially when you are looking for the classic grill. We love the sole meunière and the sundae ice cream where you get to choose your favorite topping.

We like to wear Christopher Kane’s pale pink lace dress for lunch.


Breakfast, lunch and dinner, this place is always packed and the Australian gastro maven Bill Granger knows how to mix ingredients, flavours and textures to make your meal look and taste heavenly delicious.

Victoria by Victoria Beckham’s comfortable XL trousers seem to be the perfect choice for a long brunch with friends on Sunday.


Is this a restaurant or an art gallery where you can have a bite to eat? This artist-conceived brasserie has art by David Shrigley, a DJ after midnight, a delicious tea time and always the art crowd hanging out.

Burberry has the bohemian look and textures we want to wear for a night out at Sketch.


This magazine boutique at Hanover Square immediately puts you in the international worldwide fashion scene. Browse through Korean Vogue and get inspired by the Australian VOGUE Living. You will find Condé Nast titles and products from around the world.

Charlotte Olympia would be an excellent option to show your very international side.


We love to buy fresh flowers from the hotel’s flower shop when we arrive at the Corinthia or go straight away to MASSIMO’S for the true Italian food.

Any kind of  dress will be fine, there is no being overdressed in this place.


We do not hesitate to come all the way to Shoreditch when thinking about their very popular fresh doughnuts, breads, bag-in-box wines, Eccles cakes, wet salt and cooking books… A must pop-in place for every foodie.