Fashion is in a constant change and shopping via Instagram is not a new trend. But lately the new brands have a certain je ne sais pas quoi mentality, which means we just do what we like and make it eco-friendly and of course sexy.
Their web shops are without saying homemade, hardly descriptions nor sizes, just style. One could say the anti-movement to the precision of myTheresa and Net-a-Porter.
Huge followership still makes business going and at the same time creates a new aesthetic worth looking at.
The pieces showing are not about tailored couture, it is easier cut, stretchy, recycled, and super slim and skinny for a punch of body awareness that is in great demand.
Here is IRMAS list of brands to watch:
MARINE SERRE:
Her collection has a cult following (580 Tsd.). A mix of French couture shapes, sportswear fabrics and decisive Eco futurist themes, definitely a new way on looking on to fashion.
https://www.instagram.com/marineserre_official/
FE NOEL
The Brooklyn based designer’s motto is: Eat well, travel often and dress to impress.
https://www.instagram.com/fenoel/
PEACHY DEN
The London brand Peachy Den celebrates the easy intersection between slinky sensuality and plush comfort. Peachy Den constructs clothes from fabrics that prioritise movement and all-hours cosiness, while still being flattering for each peachy figure.
The brand consciously pays attention to durable materials with a high proportion of natural and recycled fibres. The sourcing and production of organic and sustainable materials is done in Portugal and Italy. With a zero-waste spirit, they try to reduce and reuse their own waste wherever possible, turning fabric scraps into scrunchies and selling samples on Depop.
https://www.instagram.com/peachyden/
IRIS ORSEUND
The New York Designer Lana Johnson aims to create wardrobe staples that feel at once nostalgic and modern. Find a collection of elevated essentials from easy satin tops to chunky knits, combined to XL Pants.
https://www.instagram.com/orseund_iris/
GEORGE TROCHOPOULOS
When Kendall Jenner wore his striped halter neck knitted top the brand became famous in seconds. Now, it’s a whole trend to wear extra small, barely covering tops, George’s style, also handmade, knotted together.
https://www.instagram.com/george.troch/