Happy Holidays from Team IRMA

Dear Friends of IRMA.
This year has been the busiest by far and we would like to thank you for being part of this venture which, as most of you know, began with an illustrated character called IRMA.

Her first appearance was on the cover of Brutus Casa in Japan and in the windows of Louis Vuitton in Tokyo.
In Germany, you first met her on the invoice folders and gift boxes from myTheresa.com. Later IRMA appeared in a Celine capsule collection for the Asian market and for over 15 years she was a columnist on various subjects for German Glamour, Nippon Elle and the British TATLER.

Please enjoy:


This year we published our first book about IRMA and our work as a media platform with Callwey Publishing, we celebrated our Jasmin Khezri Collection internationally with various pop-ups in Europe and became the publisher of the German edition of Sotheby’s International Reality Magazine, which is more than just a print version of our digital potpourri with topics relating to living, design, travel, interiors and, of course, dine & wine.

There is still a lot to do and we are looking forward to a two-week break to relax a little, hit the slopes and take a deep breath for 2024.

We wish you a wonderful holiday, a relaxing break and lots of ideas and inspiration for the New Year.

Merry Christmas


Casa Brutus, Japan


“High Maintenance Woman” Tatler UK


Nippon Vogue
Insider Beauty. ELLE Japan