Online shopping is more than ordering your favourite fashion brand online. The latest luxury online shopping site for shoes knows that a perfect shopping experience does not stop when you receive your MarthaLouisa package.

Because with every order you will get a canvas bag designed exclusively with an IRMA illustration and your invoice comes on a pretty letterhead and folder that puts you immediately in a good mood when trying on your new pair of shoes.

IRMA Illustration for, the new luxury destination for shoes

Artistically this project was as much fun as challenging, because the brief was to focus on the legs and shoes and not to show IRMAS face, without losing the allure of a fashion illustration.

On the Invoice you will only see IRMA´S legs in a pair of Marni slide-on. Let your imagination roam to think of a matching outfit. That should come easily when browsing through their latest picks of great designer collections. And doesn’t every outfit start with a good pair of shoes?


IRMA illustration on stationery


Eddie Harrop


Loeffler Randall
Mansur Gavriel


Jasmin loves to wear her IRMA x MarthaLouisa bag for shopping and traveling.