7 Things it is worth coming back to Milan for (in case you haven’t been to #MFW)

FROM TOP LEFT TO BOTTOM RIGHT: Telegraph’s Fashion Director, Daniela Agnelli in Milan, pyjamas by Francesca Ruffini, handwriting textures at Gucci, embroidered flower coat by Prada, the spa of the newly opened Hotel Mandarin Oriental Milano, vintage pieces at Collective Design Gallery, eaststudioappartmentgallery.com, fantastic jewels by Gucci, flowers by Fendi, painted luggage by Gucci, shoe presentation by Brian Atwood, Lipstick, gold plate collection by Chanel, golden lips by Prada, golden lit show venue for the Prada womenswear summer 2016 collection at Via Fogazzaro, street sign installation at Jeremy Scott’s show for Moschino

1. Milanese women seem to love to stay in bed all day or maybe they are so chic when relaxing in privacy that there is no need to change when leaving the house. Designer Francesca Ruffini, wife of Monclair-owner Remo Ruffini, knows why, she makes the most beautiful pyjamas in town, with her trademark initials F.R.S. monogram. The collection was shown in their private house in Milan where models lounged in the most comfortable and beautiful sleepwear accessorised with golden bijoux and lace-up sandals. All prints and materials are exclusively made for For Restless Sleepers in a printing atelier in Como. They are pyjamas to attend fashion shows in, as Chiara Ferragni did today at the Fendi Show.

THE REASON FOR MILAN: Now you know what to pack when visiting the city

2. The bag and shoe presentation from Paula Cademartori, the Italian-Brazilian founder of her namesake accessory brand, was held today in the newly opened Mandarin Oriental Hotel. Her bags have become more monochromatic but still with the great manufacturing details that the Italians are known for.

THE REASON FOR MILAN: You have to be in Milan to look at her great selection at 10 Corso Como or Anna Ravazzoli, and definitely book a spa treatment at the new Mandarin Oriental, just to relax by the pool.

3. The architectual firm AMO installs translucent “stalactites” for the Prada Spring/Summer 2016 show at Via Fogazzaro made out of fiberglass and polycarbonate which allow altering the proportions and perspectives of the re-created ruff and industrial space. It felt like arriving in a new area matching the high-tech materials Prada is so well known for.

THE REASON FOR MILAN: Visit the Fondazione Prada.

4. Talking about special installations on catwalks, Jeremy Scott at Moschino did a great job and models moved along the catwalk like showgirls from Cabaret. Everything plastic-fantastic was taken care of, the soap bubbles at the catwalk exit, and of course the colourful and pop styling by Carlyne Cerf de Dudzeele.

THE REASON FOR MILAN: Take a drink at the hip BULGARI BAR.

5. Another visual which I came across in Milan again and again was the handwritten logo, in a neon font at Fendi or at the print of a dress by Alessandro Michele at Gucci and at the walls at Emilio Pucci.

THE REASON FOR MILAN: Write more handwritten letters instead of emails, buy a fountain pen and personal writing paper at Raimondi di Pettinaroli, Cso Venezia 43.

6. Flowers were a big topic for almost all designers. Gucci painted them on their luggage, Fendi had a more graphic version which was stitched onto bags and clothes, and Prada designed the key pieces, coats decorated with transparent sequined flowers and we cannot wait to see which venue these coats will be going in summer.

THE REASON FOR MILAN: Until you wait for summer, surround yourself with fresh flowers every day. Buy them at Fumagalli Flowers, Piazza Oberdan.

7. Brian Atwood had the most beautiful shoe presentation. Each pair had the feel and look of a flower bouquet. The designer has an apartment in Milan where he spends most of his time and for inspiration he visits one of his favorite vintage stores in town, SPAZIO 900.

THE REASON FOR MILAN: Follow his trail when looking for mid-century vintage furniture.

Where to relax and recharge your batteries? Our Guest Editor Daniela Agnelli  starts her day at Marchesi pasticceria in Via Montenapoleone  which is lovely for breakfast, tea and meetings throughout the day.
A must for lunch is Ristorante Il Salumaio, Via Spirito, where you can enjoy authentic Italian food.




Related Links

F.R.S. – for restless sleepers

Mandarin Oriental Milano

Fondazione Prada

Bulgari Bar

Raimondi di Pettinaroli

Fumagalli flowers

Marchesi pasticceria

Ristorante Il Salumaio