Sir Richard Branson has a reputation for finding the right spots for his destinations, whether in the Moroccan desert or on an almost secluded stretch of coast at the foot of the Tramuntana mountains. Even in late July, magic can be found on this usually overcrowded island, a 45-minute drive from Palma through narrow roads lined with ancient olive trees and rugged coastal cliffs.
Nestled in the heart of Mallorca’s Serra de Tramuntana UNESCO World Heritage Site, Son Bunyola Hotel & Villas is the latest addition to Sir Richard Branson’s illustrious collection of luxury accommodations. Set amidst 1,300 acres of olive groves and vineyards, this meticulously restored 16th century finca offers breathtaking views of the sea and mountains, encapsulating the rugged beauty and rich history of Mallorca’s northwest coast.
Son Bunyola is the perfect blend of historic charm and modern luxury, something you can feel when you take a morning swim in the rather sporty 25 metre pool overlooking the coast. Of course, the hotel has all the luxury that a five star plus hotel has to offer, but for me the true essence of luxury was experienced when we cycled straight down the hill to a natural beach, where you open a gate that leaves the property onto a secluded beach that is difficult for other visitors to reach.
Son Bunyola has just 27 rooms, each uniquely decorated with Mallorcan style and modern comforts. Many rooms have original wooden rafters and views of the pool or mountains, while the suite in the 13th-century defence tower has a private terrace.
But also every time you look out of your window and see a picturesque village, the bay and the dramatic Sa Foradada rock formation is a treat in itself.
Son Bunyola has just 27 rooms, each with its own unique Mallorcan style, a project carried out by GRAS architects. Many rooms have original wooden rafters and views of the pool or the mountains, while the suite in the 13th century defence tower is the only one in the main house with a private terrace.
The history of the estate is palpable, from the original olive press in the main restaurant to the altarpiece in the chapel and the 13th-century defence tower. The turquoise tiled swimming pool looks like something out of a Slim Aarons photograph.
The surrounding area, renowned for its dense forests and high peaks, offers a wide range of outdoor activities including swimming, kayaking and hiking, which will keep you busy as you may not want to leave the property.
Sir Richard Branson’s presence is often felt as he interacts with guests and takes part in activities. His passion and vision have transformed Son Bunyola into a world-class destination that seamlessly blends historic elegance with modern luxury. The result is a unique and enchanting escape that reflects Branson’s commitment and entrepreneurial spirit, which is evident throughout.
It’s no wonder that Son Bunyola Hotel & Villas has become one of the most sought-after destinations in Mallorca, offering an unparalleled experience in a breathtaking setting, a place to visit for a two-day break, to feel the old Marjó spirit in a luxurious version.
