MUNICH: When I started to draw IRMA with red lips, I never imagined to have my own make-up collection out one day. Today IRMA can actually choose her favourite colours from her very own beauty set created exclusively for BeYu by IRMA.
The assignment was to send IRMA to Cannes and design a packaging that reflects the spirit of this legendary travel destination. It was great fun to do all the different sketches showing IRMA at my favourite locations along La Croisette and in the end we created a set of bronzing powders, nail polish, eye shadow palettes, lipsticks and mascara. Simply everything a girl needs in her bag to create a make-up with colours inspired by the look and spirit of that azure blue coastline in the south of France.
You can buy the entire BeYu by IRMA line at all Douglas shops.
And as you know IRMA cannot stop travelling and she will continuously visit destinations that will inspire her for even more specials yet to come.