When KONFEKT sat down with Jasmin Khezri in London this week, the IRMASWORLD founder was, characteristically, in the middle of several things at once — a pop-up on Walton Street, a new collection, a magazine to edit.
The conversation that followed covers the origins of IRMA, the illustrated character she created before social media existed and who became the soul of everything we do here; the Jasmin Khezri Collection, a fashion label built on a strict no-stock model with every piece handmade in Germany within five days of order; and the question of what elegance means in an era that has made casualness its default. Jasmin speaks about observation as a creative discipline, about the value of a garment in a culture of excess, and about why the home has become the most personal gallery any of us will ever curate.
It is a rare thing to hear someone articulate, with such clarity, how a creative life actually works — the atelier and the editorial desk, the illustration and the fabric, all of it feeding the other.
Press play.
