After captivating audiences in Cannes and Mykonos, Range Rover House now arrives in Lech am Arlberg from 8 to 22 March 2025, transforming the exclusive Arula Chalet into a sanctuary of bespoke luxury, alpine chic, and sustainable innovation. Nestled within the pristine mountain landscape, this edition of Range Rover House is a celebration of craftsmanship, design, and curated experiences—where every detail tells a story of refinement.
Step inside and you are immediately immersed in a story of timeless elegance and automotive innovation. Carefully curated encounters with leading names in design, gastronomy and lifestyle, such as Bollinger, Caviar House & Prunier, ensure that every moment feels deeply personal. Whether through exquisite culinary creations, bespoke services or moments of quiet indulgence, the Austrian Alps became the stunning stage for an unparalleled brand experience.
At the heart of this edition is the debut of the Range Rover SV Lech One of One – a bespoke masterpiece inspired by the shimmering snow and shaded slopes of Lech. This unique creation embodies the very essence of Range Rover artistry, where individuality knows no bounds. The two-tone interior is perfectly balanced with the matt snowy colour of the car.
Design takes centre stage in the exclusive Range Rover Design Masterclass, where a member of the Range Rover design team reveals the evolution of Range Rover’s aesthetic philosophy over the past 55 years. Here we explored the balance between off-road capability and refined luxury. Using a special digital design tool, guests can even experiment with creating their own vision of the Range Rover silhouette.
One-on-One by Range Rover epitomizes the pinnacle of exclusivity and personalization. Here, limits do not exist—except for those dictated by craftsmanship itself. We listen as dreams take form, unique colours are developed and protected, and boundaries of luxury are redefined. After all, when money is no object, imagination becomes the only constraint.
One-on-One by Range Rover epitomizes the pinnacle of exclusivity and personalization. Here, limits do not exist—except for those dictated by craftsmanship itself. We listen as dreams take form, unique colours are developed and protected, and boundaries of luxury are redefined. After all, when money is no object, imagination becomes the only constraint.
For those who appreciate understated elegance, the European debut of the Range Rover London Collection introduces a refined vision of contemporary luxury. This eight-piece collection blends heritage craftsmanship with modern silhouettes, offering lightweight jackets, silk twill scarves, and sumptuous cashmere-blend blankets—each designed for those who move effortlessly between worlds.
No visit to Range Rover House Lech would be complete without experiencing the sheer capability of these extraordinary vehicles. From Oberlech to Zug, guests are invited to push the limits on an off-road course, guided by professional instructors who showcase just how effortlessly power and precision come together.
More than just an event, Range Rover House Lech is an invitation—to step into a world where time slows, luxury feels effortless, and innovation is always one step ahead.
You find more information about the event here: Range Rover House Lech
Rainer Tschierschwitz was a guest of JLR Deutschland GmbH.