Noelie, Organic Hair Colour

This summer, I took the plunge into the world of 100% natural hair care, opting for a complete transformation using Noelie’s organic hair colour—a blend brimming with plant-based ingredients and nourishing molecular complexes designed to treat both scalp and strands with utmost sensitivity. The choice felt inevitable after developing patches of vitiligo, which left parts of my skin pigment-free and highly reactive. Coupled with the relentless itchiness and overpowering chemical fumes from conventional dyes, it became clear that my regular salon rituals were taking a toll not just on my hair, but on my overall well-being.
Now, two months in, I’m witnessing my hair slowly rebounding after years of high-end products that, unbeknownst to me, did more harm than good. I must admit, I was sceptical at first. But last week, I sat down with Bahar Krahn, the visionary founder of Noelie, to delve deeper into what “100% natural” truly means—and to my surprise, it’s so pure I could practically eat the hair colour mix!

 

IRMA: How and why did you come up with the idea of creating a 100% natural hair care & colour line?
BAHAR KRAHN: The concept emerged from a blend of personal insight and professional expertise. I was fueled by a mission to create high-performance solutions for hair and skin that are completely free of harmful chemicals. Working closely with clients, I saw an increasing demand for natural alternatives that wouldn’t sacrifice quality or effectiveness. My belief in holistic beauty, combined with advancements in biotechnology, paved the way for developing products that nurture and protect, while delivering truly transformative results. It’s astonishing how meticulous we are about eating organic, yet we’re so willing to apply harsh chemicals and harmful ingredients to our hair without a second thought.

IRMA: What is most important to know before starting to go 100% natural?
BAHAR KRAHN: Switching to natural hair care calls for a mix of patience and awareness. Unlike chemical treatments, the results may take a little longer to show, but they’re significantly more sustainable and beneficial for your well-being and the planet. It’s equally important to be discerning about ingredient quality—because not every product labeled “natural” lives up to the promise. Seek out certifications like COSMOS Organic, which guarantee a higher standard of purity and efficacy.

IRMA: You do need patience! Is there a trick or tip to have grey hair coverage already visible after the first or second usage?
BAHAR KRAHN: Patience is essential, but if you’re looking for faster grey coverage, consider a custom natural pigment blend designed to match your hair’s unique porosity and structure. To boost results, wrap your hair in a warm towel or use steam after applying the colour—this helps open up the cuticles, allowing for deeper absorption. For an added edge, prep your hair with NOELIE’s pre-treatment care products to prime the strands for better pigment uptake and more immediate, noticeable coverage.

IRMA: What are the most benefits you get from going natural?
BAHAR KRAHN: The advantages of embracing natural hair care are truly transformative. Not only do you minimize the risk of irritation, allergies, and long-term damage commonly associated with chemical-laden products, but you also feed your hair with bio-active ingredients that nurture from the inside out, promoting healthier growth, improved texture, and greater resilience. Beyond personal benefits, there’s a significant environmental upside: natural formulations are often eco-friendly and sustainably sourced, demonstrating a commitment to the planet. And don’t forget your scalp—years of chemical treatments can leave it sensitive and prone to irritation, making the switch all the more rewarding.

IRMA: Mature hair gets brittle the older it gets, and your hair care line is developed also around this problem. Which supplements or superfoods do you recommend for better hair growth and structure?
BAHAR KRAHN: For mature, brittle hair, I suggest incorporating supplements packed with biotin, silica, and collagen, as these nutrients are key for reinforcing hair structure. Omega-3 fatty acids—found in flaxseeds and chia seeds—are also highly beneficial. Include superfoods like spirulina, avocados, and walnuts to promote healthy growth from within. Staying well-hydrated and ensuring sufficient protein intake are equally essential for maintaining hair’s elasticity and overall strength.

IRMA: A hair tip to protect your hair against extremely cold weather?
BAHAR KRAHN: To shield your hair from harsh winter conditions, consider adding a deep-conditioning treatment to your regimen. A leave-in conditioner or an oil-based serum, like NOELIE’s hair serums, forms a protective barrier against the cold, dry air that often depletes moisture. Also, avoid stepping out with damp hair, as it becomes more vulnerable to damage in low temperatures.

BAHAR’S COLOURING TIP:
Add 15 drops of essential lavender oil to your colour mix—it helps to nourish and protect your hair throughout the process, making your locks feel as pampered as they look.

BAHAR’S HAIR MASK HACK:
Always knead your mask or conditioner into your hair, starting from the tips and working your way up towards the roots. For an extra boost, wrap your hair in a warm towel beforehand, and be sure to warm the product by rubbing it between your palms before application—because your hair deserves nothing less than a luxurious touch!