PARIS: During Paris Fashion Week we meet Margherita Maccapani Missoni in a typical Parisian apartment of a friend of hers, which has been transformed into a children’s wonderland, decorated with flowers, toys and lots of colourful children’s clothes. Today Margherita presents her new children’s fashion line MARGHERITA, which is an independent collection, but reflects her Missoni philosophy for a new generation.
By the way, all generations of the Missonis are there to celebrate her new line, enjoying their time between the colourful cupcakes, sandwiches with edible flowers and homemade lemonade in Margherita’s apartment.
IRMA: Margherita, children play a big role in your life. Tell me about it.
MARGHERITA MACCAPANI MISSONI: Well, I guess I am in this stage of my life. I will have my second child in a couple of months and I am very much involved in several other projects regarding my work with children. I am the ambassador of Gold for Kids, a project by the Veronesi foundation, which is involved in the research for pediatric oncology, and I support the organization Orphan Aid Africa, which was founded by Lisa Lovatt-Smith.
IRMA: … and now your new children’s collection for MARGHERITA.
MMM: Yes, I wanted to create something of my own. A collection which does not change that quickly as the regular prêt-a-porter, something where I can develop and show my own style and ideas.
IRMA: What were your influences when you started the collection?
MMM: I love to take ethnic prints from Bali, Kenia, India and South America and combine them with classic designs and materials. Sometimes there is only a little detail that reminds you of another country and the cut is classic.
IRMA: Do you have matching outfits in this collection?
MMM: I want children to express their creativity through choosing their own clothes. That’s why I didn’t create any perfect matching outfits.
IRMA: I am sure they will have lots of fun with it. Thank you, Margherita.
The collection is available on yoox.com starting from March 7th.