Our latest project in cooperation with German fashion brand Airfield was on the one hand very easy to accept, on the other hand difficult to carry out. For a topic as serious as breast cancer, I wanted to come up with an artwork that expressed all the consciousness and feelings I have for that matter.
I am a mother of a 14-year-old daughter and I have some friends who had and have been confronted with the disease. How do I start? I wanted to keep it simple and almost wanted IRMA to become a symbol. Not a symbol that expressed danger or fear but awareness while still showing beauty and unity.
I am sharing some more designs I also presented to the fashion house and I think we came up with the best solution which combines nicely unity, beauty and awareness for the subject.
If you did not have the chance to get your Women support Women T shirt at the Vogue Night out event in September in Düsseldorf or Berlin you can still shop online here. 10 euros of each sold T-shirt will go to the Brustkrebs Deutschland e.V.